Vol. 1 No. 1 (2024)

View Vol. 1 No. 1 (2024)
Published: 02-12-2024

Full Issue

Articles

  • A The Effect of Instagram Influencers on Young Adults' Intention to Purchase Clothes

    Veli Rıza Kalfa, Sude Ergül
    1 - 17
    DOI: https://doi.org/10.5281/zenodo.14356689

  • Determinants of Online Shopping Intentions During the Pandemic

    Nur Bedia Özdemir, Murat Doğan
    18 - 36
    DOI: https://doi.org/10.5281/zenodo.14357447

  • Does Zanzibaris' trust in influencers have an impact on impulsive travel?

    Yasin Emre OĞUZ, Bibiana Amos Diamond
    37 - 53
    DOI: https://doi.org/10.5281/zenodo.14357575

  • The Effect of the Physical Environment on Repeat Purchase in Fast Food Restaurants: A Structural Model Proposal

    Yuliia Borovska, Serkan Olgaç
    54 - 74
    DOI: https://doi.org/10.5281/zenodo.14357668

  • The Effect of Content Richness, Video Quality and Source Reliability on User Satisfaction on Instagram

    Yasemin Kinaş
    75 - 85
    DOI: https://doi.org/10.5281/zenodo.14357777