Vol. 3 No. 1 (2026)

Articles

• COMPARING COMPETING STRUCTURAL MODELS IN CB-SEM: AN ILLUSTRATIVE APPLICATION FOR MANAGEMENT AND BEHAVIORAL RESEARCH Comparing Competing Structural Models in CB-SEM

  Theophilus Ehidiamen Oamen

  1-20

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  DOI: https://doi.org/10.5281/zenodo.21099602

• THE IMPACT OF SOCIAL NETWORK MARKETING AND VALUE CO-CREATION ON PURCHASE BEHAVIOR: PLS-SEM AND NCA ANALYSIS IN THE E-COMMERCE MARKET Social Network Marketing and Value Co-Creation on Purchase Behavior

  Akin Esmeray

  21-47

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  DOI: https://doi.org/10.5281/zenodo.21196712

• THE EFFECT OF ENVIRONMENTAL AWARENESS AND PERCEIVED ENVIRONMENTAL QUALITY REGARDING NATURAL PARKS ON PRO-ENVIRONMENTAL BEHAVIOR AND DESTINATION SOCIAL RESPONSIBILITY THROUGH ENVIRONMENTAL ENGAGEMENT: THE CASE OF SAZOVA PARK IN ESKİŞEHİR Environmental Awareness and Pro-Environmental Behavior

  Elif Şenel

  48-63

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  DOI: https://doi.org/10.5281/zenodo.21196937

• BEYOND TECHNOLOGY ADOPTION: THE ROLE OF AI INTEGRATION QUALITY IN SHAPING STUDENT SATISFACTION AND CAREER CONFIDENCE AI Integration Quality and Career Confidence

  Sena Özcan Kalfa

  64-86

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  DOI: https://doi.org/10.5281/zenodo.21197350

• FROM FAST FASHION TO SECOND-HAND FASHION: THE ROLE OF PRACTICAL MINIMALISM AND CONSUMPTION COMMITMENT From Fast Fashion to Second-Hand Fashion

  İlayda Nur Demir

  87-110

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  DOI: https://doi.org/10.5281/zenodo.21205414