FROM FAST FASHION TO SECOND-HAND FASHION: THE ROLE OF PRACTICAL MINIMALISM AND CONSUMPTION COMMITMENT: From Fast Fashion to Second-Hand Fashion

İlayda Nur Demir

doi:10.5281/zenodo.21205414

Authors

İlayda Nur Demir Eskisehir Osmangazi University https://orcid.org/0009-0002-1956-209X

DOI:

https://doi.org/10.5281/zenodo.21205414

Keywords:

Practical minimalism, Second-hand fashion, Sustainable consumption, Consumption commitment

Abstract

This study examines the transition from fast fashion consumption to second-hand fashion adoption within the framework of consumers’ cognitive orientation and behavioral commitment. Existing literature predominantly conceptualizes reactions to fast fashion as passive behaviors such as avoidance or boycott, while offering limited insight into which sustainable alternatives consumers actively adopt. The primary objective of this study is to conceptualize second-hand fashion adoption as an active and constructive behavior and to reveal the internal mechanisms shaping this behavior. The proposed research model investigates the effects of perceived economic pressure, environmental awareness, and social influence and norms on second-hand fashion adoption through the mediating roles of practical minimalism and consumption commitment. Practical minimalism is conceptualized not as an ideological lifestyle, but as a pragmatic consumption orientation emphasizing functionality, thrift, and utility. Data were collected from young consumers (Generation Z and young Millennials) living in Türkiye and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that external factors significantly strengthen practical minimalism, and that practical minimalism is the strongest predictor of consumption commitment. However, the effect of practical minimalism on second-hand fashion adoption is not direct but occurs through consumption commitment. Overall, the results demonstrate that sustainable fashion behaviors are shaped not merely by external awareness, but through internal cognitive transformation and behavioral stability.

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FROM FAST FASHION TO SECOND-HAND FASHION: THE ROLE OF PRACTICAL MINIMALISM AND CONSUMPTION COMMITMENT