Esmeray, Akin. “THE IMPACT OF SOCIAL NETWORK MARKETING AND VALUE CO-CREATION ON PURCHASE BEHAVIOR: PLS-SEM AND NCA ANALYSIS IN THE E-COMMERCE MARKET: Social Network Marketing and Value Co-Creation on Purchase Behavior”. Structural Equation Modelling and Multivariate Research 3, no. 1 (July 6, 2026): 21–47. Accessed July 7, 2026. https://semmrjournal.com/index.php/pub/article/view/42.