Esmeray, A. (2026) “THE IMPACT OF SOCIAL NETWORK MARKETING AND VALUE CO-CREATION ON PURCHASE BEHAVIOR: PLS-SEM AND NCA ANALYSIS IN THE E-COMMERCE MARKET: Social Network Marketing and Value Co-Creation on Purchase Behavior”, Structural Equation Modelling and Multivariate Research, 3(1), pp. 21–47. doi: 10.5281/zenodo.21196712.