ESMERAY, Akin. THE IMPACT OF SOCIAL NETWORK MARKETING AND VALUE CO-CREATION ON PURCHASE BEHAVIOR: PLS-SEM AND NCA ANALYSIS IN THE E-COMMERCE MARKET: Social Network Marketing and Value Co-Creation on Purchase Behavior. Structural Equation Modelling and Multivariate Research, [S. l.], v. 3, n. 1, p. 21–47, 2026. DOI: 10.5281/zenodo.21196712. Disponível em: https://semmrjournal.com/index.php/pub/article/view/42. Acesso em: 7 jul. 2026.