SAKARYA, Burcu. The Effect of Influencer Characteristics on Purchase Behavior: A Pls-Sem Analysis: The Effect of Influencer Characteristics on Purchase Behavior. Structural Equation Modelling and Multivariate Research, [S. l.], v. 2, n. 2, 2025. DOI: 10.5281/zenodo.17765026. Disponível em: https://semmrjournal.com/index.php/pub/article/view/32. Acesso em: 28 feb. 2026.